Privacy Policy

Privacy Policy

This privacy policy explains how Avium Marketing collects, uses, and protects your personal data. We are committed to being transparent about how we handle your information.

01 - Who we are

Avium Marketing is a performance marketing agency based in Bristol, United Kingdom. For the purposes of data protection legislation, we are the data controller for the personal data we collect through this website and our services. If you have any questions about this policy or how we handle your data, you can contact us at contact@avium.uk.

02 - What data we collect

Information we gather and why.

We collect personal data in the following ways: Contact forms and enquiries: When you submit a contact form, book a call, or email us, we collect your name, email address, phone number (if provided), company name, and the content of your message. Website analytics: We use analytics tools to understand how visitors use our website. This may include your IP address, browser type, device information, pages visited, and referring URLs. This data is collected in aggregate and is used to improve our website experience. Cookies: We use essential cookies to ensure our website functions correctly, and analytical cookies to understand site usage. See our cookies section below for more detail. Client data: If you become a client, we collect the information necessary to deliver our services and manage our business relationship, including billing details and account access credentials you provide.

03 - Legal basis for processing

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, we process your data on the following legal bases: Consent: Where you have given clear consent for us to process your personal data for a specific purpose, such as subscribing to communications. Legitimate interests: Where processing is necessary for our legitimate business interests, such as improving our website, marketing our services, and managing client relationships, provided these interests do not override your rights. Contract: Where processing is necessary to fulfil a contract with you or to take steps at your request before entering into a contract. Legal obligation: Where processing is necessary to comply with a legal obligation.

04 - How we use your data

  • 01To respond to your enquiries and provide the information you have requested.
  • 02To deliver our marketing services if you become a client.
  • 03To improve our website and the user experience we offer.
  • 04To analyse website traffic and usage patterns in aggregate.
  • 05To send you relevant marketing communications, but only where you have opted in to receive them.
  • 06To comply with our legal and regulatory obligations.

05 - Cookies

How we use cookies on this website.

Essential cookies: These are required for the website to function and cannot be disabled. They include cookies that manage session state and security. Analytical cookies: We use analytics services to understand how visitors interact with our website. These cookies collect information in an anonymised form, including the number of visitors, where visitors have come to the site from, and the pages they visited. We use this data to improve our website. You can control cookie preferences through your browser settings. Disabling analytical cookies will not affect the core functionality of this website.

06 - Data sharing

We do not sell your personal data to third parties. We may share your data with: Service providers who assist us in operating our website and delivering our services, such as hosting providers and analytics platforms. These providers are contractually obligated to process your data only on our instructions and in compliance with data protection legislation. Legal authorities where we are required to do so by law or to protect our legal rights. We ensure that any third party who processes data on our behalf provides sufficient guarantees to implement appropriate technical and organisational measures.

07 - Data retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected. Specifically: Enquiry data is retained for 24 months from the date of your last interaction with us, unless you become a client. Client data is retained for the duration of our business relationship and for 6 years thereafter, in line with UK legal and accounting requirements. Analytics data is retained in anonymised, aggregate form and does not identify individual users.

08 - Your rights

Your data protection rights.

Under UK GDPR, you have the following rights regarding your personal data:
  • 01The right to access the personal data we hold about you.
  • 02The right to request correction of inaccurate or incomplete data.
  • 03The right to request deletion of your data where there is no compelling reason for its continued processing.
  • 04The right to restrict processing of your data in certain circumstances.
  • 05The right to data portability, allowing you to obtain and reuse your data.
  • 06The right to object to processing based on legitimate interests.
  • 07The right to withdraw consent at any time where processing is based on consent.

09 - Contact and complaints

If you wish to exercise any of your rights, or if you have concerns about how we handle your data, please contact us at contact@avium.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues. You can contact the ICO at ico.org.uk. This policy was last updated on 1 June 2026. We may update this policy from time to time. Any significant changes will be communicated through our website.